Designing Your Personal Escort Website: Finding the Best Keywords


"Eighty-Five percent of internet users use search engines to find the
products and services they’re looking for."  For you to take
advantage of those valuable prospects, you want to try and design
your ads on any directory or your personal website in such a way that
is can be found and placed near the top of the search engine results.


One step towards better search engine positioning position is
choosing the right keywords in your ad text and personal website
introductions and any other text content. A keyword is a short phrase
or industry specific word regarding your business or service that a
search engine may use to qualify and index your website while
displaying the results to a user's search query. Cutting down your
website's offerings to just a few words can give you the basic
keywords to use. You can do that by looking at your site's offerings
from the user's perspective, and ask yourself: "What will a potential
customer type in the search engine's search box when looking for
something I have to offer?" 

For example, let’s say a businessman from Chicago is visiting New
York on business. And while he is in New York he decides one evening
he wants to hire an escort. If he uses the internet and goes to
google or yahoo to perform his search, he might type in New York
Escorts, or Escort Services in New York. If he was looking for
something specific like an Erotic Massage or a Dominatrix, he would
use New York Erotic Massage or New York Dominas, or New York Fetish
Escorts. If you perform services like those, then those would be the
group of keywords you would want to include liberally on your
website.

Okay, so now you have chosen a set of keywords that best describe
your services, you should verify that you are able to compete with
them. Ranking as number one on keywords such as "Escorts," or "New
York Escorts" will most likely not be realistic - only well known
established agencies or big directories could compete with such
words. 

For you having a small personal website you would want to use words
that are specifically selected to drive targeted traffic to your
site. This will be of major benefit to you because converting one
visitor that is really interested in your offerings is much easier
than attracting lots of visitors who are not interested in your very
specific services. 

Most internet users looking for Escorts often get mixed results now.
Google is so specific that any website that has the word escort in it
gets recognized by the search engines, so now when you type in the
words escort or escorts, you get not only adult escort services, but
you also get, college websites who’s campus security provides escorts
for women walking back to their dorms from the library at late hours,
you get, articles on Ford escorts, naval vessels that served as
escorts and fighter planes that served as escorts. So with search
engine technology now becoming so refined, the key words in your
website have to be grouped with other industry specific terms to
allow the search engines to determine if your site qualifies you in
their with female escorts of New York, sexy escorts of New York,
etc.

Include associative words like Full Service or I do not do Full
Service, or I offer GFE (Girlfriend Experience) or PSE (Porn Star
Experience), or if you do BDSM, make sure you include that you do,
bondage, discipline, and domination, and wish to be called Mistress.
These words will all allow search engines to qualify your website if
someone mentions those words in their search.


So with your personal escort website, narrowing down by geographic
location, your city is a good place to start, but then get down to
the nitty gritty of what it is that you do. So you would say New York
adult escort services, or New York Fetish Escorts., or try it
backwards like Fetish escorts in New York.
Also, try using Keywords that are closely related to the main subject
of your site can improve your ranking in the search engines. For
example, if your website subject is “Limo services in Los Angeles,”
you might try targeting keywords like "Los Angeles Luxury Hotels".
The point is that people looking for "Los Angeles Luxury Hotels" are
probably interested in, and can afford limo services to and from
there as well. This strategy will give you more room for choosing
keywords that are less competitive with better chances to be
positioned much higher. Finally, always try to include your domain
name, company name, and product names or services in the keywords.

Remember, it’s easier to sell a product to a prospective customer who
is actually searching for you. Using a program like Word Tracker will
keep you up on the most used search terms for your business,
services, and location.


Bob Stevens
Head Talent Scout for Exotics